“The dollars spent with Horwitz and Company were definitely an investment with concrete and positive results.”
– David Wagner, COO, BzzAgent, Inc
Every organization’s challenges and issues are unique.
We employ a four-step process that guides our engagements, tailoring the process to each client.
We start by listening. To you, your customers, and other stakeholders. We learn from multiple points of view, and clarify the real issues and root causes.
Analysis & Interpretation
Along with your senior team, we synthesize what we heard, and develop a shared interpretation of its meaning for the organization.
Review & Evaluation
The next step is creating testable hypotheses and assessing their feasibility with your team. This often entails further market exploration as we dig deeper.
Once the most effective options have been identified, action plans are built. We work with those who will implement plans to assure their understanding.